Identifying A Good Press Release

 

The press release I chose is titled "Amazon Announces Plans to Invest in 100,000 New Jobs in the U.S. in the Next 18 Months". The release was issued by Amazon, the e-commerce giant, in January 2020. Here's why I chose it.

First and foremost, the headline is attention-grabbing and newsworthy. The announcement of 100,000 new jobs is a significant development that is likely to resonate with the public, policymakers, and the media. The use of a specific number and a clear timeframe adds credibility and creates a sense of urgency. The opening paragraph is concise and to the point, providing essential context and background information. The language is clear and free of jargon, making it accessible to a broad audience. The release quickly gets to the heart of the matter, outlining Amazon's commitment to creating new job opportunities across the United States.

One of the key strengths of this press release is its focus on the benefits of the announcement. Rather than simply listing facts and figures, the release highlights the positive impact that these new jobs will have on the economy, local communities, and individual families. This approach helps to create an emotional connection with the reader and generates a sense of excitement and optimism. The release also effectively uses quotes from Amazon's leadership to add depth and personality to the announcement. The quote from Dave Clark, Amazon's Senior Vice President of Worldwide Operations, provides insight into the company's thinking and reinforces its commitment to investing in its employees and the communities it serves.

Another notable feature of this press release is its use of supporting data and statistics. The release includes details on Amazon's existing job creation efforts, as well as its investments in employee training and development programs. This helps to build credibility and trust with the reader, demonstrating that Amazon is a responsible and committed employer. The release also includes a clear call to action, directing readers to Amazon's careers website for more information on available job opportunities. This encourages engagement and drives traffic to the company's website, increasing the chances of attracting top talent and generating buzz around the announcement.

Finally, the press release is well-structured and easy to follow, with clear headings and concise paragraphs. The language is professional and polished, with no errors or typos to distract from the message.

In conclusion, Amazon's press release announcing its plans to invest in 100,000 new jobs in the U.S. is an exemplary model of effective press release writing. Its attention-grabbing headline, concise language, focus on benefits, use of supporting data, and clear call to action all contribute to its success. By following these best practices, public relations professionals can craft press releases that resonate with their target audience and drive results for their clients.

Reference:

Amazon. (2020). Amazon Announces Plans to Invest in 100,000 New Jobs in the U.S. in the Next 18 Months. Retrieved from https://www.aboutamazon.com/news/workplace/amazon-announces-plans-to-invest-in-100000-new-jobs-in-the-u-s-in-the-next-18-months